Quaint Countryside and Castles in the Midlands
This first-timer friendly course traverses England’s stunning West Midlands countryside. With a reservoir swim, meandering bike course, and finish in Stafford’s Market Square, athletes will take true advantage of the region’s beauty.
Our aim is to remove any travel and accommodation stress from you, allowing you to enjoy this new and exciting IRONMAN event location. With an experienced Nirvana project manager in resort who has helped deliver logistical support for some high profile events, you will be in the best possible hands.
What we offer
We aim to provide accommodation to suit all budgets, as well as offering options as close to your event as possible. Whether you're looking for a budget bed & breakfast, a 5-star hotel or anything in between, we can cater for your requirements.
The most popular and one of the most important event services we provide are our event transfers, which connect your accommodation to the event site for all event-related activities.
As part of Nirvana’s services, via Yellow Jersey, we provide you with FREE race fee cover to ensure you're not out of pocket. The race fee cover starts from when you confirm your accommodation booking and covers not being able to attend your event due to various specified reasons.
Our experienced event staff will be with you on the ground throughout your stay, assisting you with any queries or questions you may have, no matter what time of day, and to alleviate any and all stresses or concerns.
Other services
Overland bike transport
Transporting your bike with us removes the stress and hassle there is to disassemble and reassemble your bike before and after the event, and as your bike will be professionally racked in our vehicles, there is no need to adjust any of your personal bike measurements.
Bike mechanic services
Tired of having to disassemble and reassemble your bike before and after your event, and risk affecting your personal bike measurements? Our professional bike mechanics can alleviate these worries and anxieties by assisting you with three services: Drop-off and Tune-up, Unpack, Assemble and Tune-up and Disassemble and Pack for Transportation.
Flights
We can book your flights and take the hassle away from your travel plans. We always tailor your request to fit your needs and will look through all the options to find the best value for your trip.
Airport meet & greet with return transfers
Our airport transfer service is readily available to both participants and spectators and offers a professional and comfortable journey, as well as safe storage for any luggage or bike boxes (if applicable) that require transportation.
Airport transfers
Our airport transfer service is readily available to both participants and spectators and offers a professional and comfortable journey, as well as safe storage for any luggage or bike boxes (if applicable) that require transportation (additional fee).
Bike Course Familiarisation (by bus)
Twists, turns, terrain, inclines and downhills - get a sneak preview of what the bike course has in store for you before race day. Save your legs by taking in one loop of the course in the comfort of our Nirvana Minivan. See the road closures, aid station locations and get the inside scoop from our approved guide (additional fee).
Ready to book with us?
"In triathlon, you don't get to race that much so when you're on the start line you just need to make sure you focus on the job at hand and enjoy yourself." - Alistair Brownlee
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